For lack of a better word, breathtaking. The sets are vivid. Their rich colour and movable status pull the observer right into the action. The costumes are ornate, beautiful, and workable all at the same time. The makeup sets off the costumes, and one never really notices the fact that these are people acting out animal parts. You become so enthralled in the imagery of the whole thing. Check out l...
Content now days makes the web go round and round, gone are the days when dancing hamsters was as good as it got online, rich content sites like YouTube and social networks were just a twinkle in their creators eyes. Over the past 10 years, it has been shown many times that content is needed to keep users happy and with all the content aware spiders out there, your SEO performance will suffer if you don’t keep your site fresh with new and rich content. We are going to look at how, what and why you need to keep your content fresh to drive users to your site and make it a success.
Every day hundreds of million users create and distribute everything from videos showing you how to knit, to podcasts debating social change, to an article investigating foreign policy within a government – content on the web has evolved. With so much content created, the web has established a great pool of information at users fingertips. We have not seen this type of media, which enables even a child with a smartphone, can now create videos and photos that can be uploaded online and put into the hands of million users around the world.
The pen is mighty than the sword, a written article that is a medium that can be distributed at the touch of the button and read by millions of people. This is the key to your sites popularity and its success. Having a rich amount of information at a users click of a button, can keep a users attention and make the site work. If the user gets bored then they move on and your sites message or business will not make the impact you want. Written information is also at the heart of your SEO, you need written content with those all important keywords in it to keep Google, bing and yahoo happy and your index position high.
Online videos are an up and coming format that is driving web usage along at a fantastic pace, online video sites are now becoming a wealth of visual information with millions of users every day browsing and uploading videos. You can review, promote, criticise, explore, discuss anything with hundreds of millions of potential viewers. A good video can drive thousands of users to your site and rack up millions of views and that just cant be ignored in your SEO plans and these days all you need is a camera to get you started.
Radio, once the king of media has now its place online, with its evolution into podcasts. Podcasts are small radio styled shows that can be updated and distributed for free, giving the user a simple platform to gain any type of information with a few clicks that can be used on a host of different platforms. As they are audio it can be a very inexpensive way of making interactive content that can be used on a host of different mobile platforms.
I can do that!
If like most people you are now thinking “I would love to do something like that, but how can I do it?”. You can easily start putting pen to paper, pick up a video camera or start recording a podcast. This is start but to really get your content screaming you need time and effort into making it stand out. It need to be planned out, write everything out and take your time in producing it. Your hard work should not be rushed, with so much content online users are very savvy in spotting low standard content and will move along very quickly.
Your content can easily get swallowed up and disappear with the millions of videos that are uploaded every day. You to make your piece unique to make a impact on a site like that and with big companies spending thousands of dollars on doing just that your video might pale in comparison. You need to look into the cost to produce, time to make, remember to take into account the work that you are doing, spending 8 months 24/7 making a video that gets 100o hits in a year is not a good return on your time.
Creation finished, but how to get it out there.
You now have your content to wow your audience and need to get it online onto sites for all those hits. Sites like YouTube might appear to be a great place to start with millions of users on it but that’s also its downfall. Your best strategy distributing your content is to start at the bottom and work your way up. Finding a site that is specialises in your content and promoting it within its boundaries can help target the viewers you want. With distribution strategy you can make that content drive users to you and make you the authority within your niche. You need to leave a content breadcrumb trail which leads back to your site, it will help create your important back links and help setup your sites authority within your communities. Make a plan to distribute it, take into account users feedback, recommendations and adjust your methods in creating next pieces. Its like making a big net and casting into the ocean, it takes time to construct but will be there always catching fish.
Now you may ask with such information at my fingertips “why cant I copy a few – it all sounds like very hard work and with so many sites no one will notice”, Wrong. With search engines rules changing every day Google wants and needs to keep users happy and by only indexing and displaying sites with original content they will keep those users happy.